Adobe updates Marketing Cloud with iBeacon support
Adobe has just released an update to its Marketing Cloud service. Among the important changes is the inclusion of iBeacon support. With the updates, Adobe is positioning Marketing Cloud as […]
Adobe has just released an update to its Marketing Cloud service. Among the important changes is the inclusion of iBeacon support. With the updates, Adobe is positioning Marketing Cloud as […]
FORTUNE — Welcome a frequent customer with a personal message. Offer an in-store deal on excess boot inventory before summer sandals hit the shelves. Remind tailgating season ticketholders to head […]
Beacons, especially Apple’s iBeacon, are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy (BLE)-based system that lets smartphones interact with sensors placed in physical locations […]
Apple’s latest iOS 7.1 update brings a slew of new iBeacon improvements. The most notable change to Apple’s iBeacon protocol is new functionality supporting “always on” beacon tracking. Prior to […]
One of the hottest technology trends of this year is definitely the iBeacon and it’s on full display here at the SXSW festival in Austin, Texas. iBeacon, Apple’s name for […]
Several companies and organizations have already come forward to test out iOS7’s Bluetooth-based iBeacon technology for tasks like shopping and navigation, but it could become a lot more commonplace in the near future. […]