The Hottest Thing at SXSW 14? It’s Gotta Be iBeacon

One of the hottest technology trends of this year is definitely the iBeacon and it’s on full display here at the SXSW festival in Austin, Texas.
iBeacon, Apple’s name for their innovative Bluetooth LE technology, allows two-way communication between devices. Fittingly, the official mobile app of SXSW works with this fast-emerging technology. Although it’s been used in retail environments on many occasions, as well as sporting stadiums, this is the first time that the new technology has been used at an event like SXSW. (More…)

Jared Reitzin / MobileMarketingWatch

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