Today inMarket is beginning a huge rollout of iBeacons to grocery stores including Safeway and Giant Eagle locations in Seattle, San Francisco and Cleveland. The rollout will place the Bluetooth LE beacons at the entry of over 200 stores in the coming weeks and more after that.
Those iBeacons will be used in a variety of ways by inMarket’s apps initially as a part of its Mobile To Mortar program, and then partners down the road. The primary goal is to reach shoppers who they know with absolute surety are walking in or right near a store inorder to maximize the effectiveness of messaging. (More…)