Imagine a member of your target audience standing in a crowded store aisle, feeling overwhelmed by all the choices. What if you could just reach out and give him or her something to help with the decision — a coupon, product information, discounts — right at that moment? Content marketers will soon have the ability to do this, and a whole lot more, now that iBeacon has arrived.
The potential uses for this technology are just beginning to be explored, but one thing is for certain — this will be a powerful new tool for content marketers, and we should be thinking now about how to craft a content strategy around ways to capitalize on its potential. Key takeaways for content marketers below: (More…)