iBeacon and Brands: 5 Approaches to Engaging Customers

iBeacon technology can be used in a variety of settings to bring the strengths of digital to the brick-and-mortar world.

iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers.

Brands will deploy proximity technology in retail but also as part of cause and event marketing, point-of-sale programs, advertising campaigns and affiliate channels. (More…)

Doug Thompson

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